Bang Magazine on BBC:Putting the Bang Back in Business


I love Bang Magazine, it was the first magazine I bought when I was about 12 years old, I always loved reading magazines and when my parents traveled they'd bring airline magazines and magazines from Europe they were so out of reach for me but I liked them anyway so reading a magazine of the sort which was Tanzanian was sooo moving for me...seeing Bang today on BBC really made reminisce on how far they've come. 

Emelda Mwamanga

Emelda Mwamanga
  • Age: 34
  • BA in Social Sciences specialising in Industrial, Organisational and Labour Studies, University of Cape Town
  • Married to an IT engineer. They have a baby daughter
  • Started her career at Coca Cola Tanzania as a human resource officer
  • Started Bang! magazine in 2004
  • Number of employees: 10
  • Annual turnover: $250,000
  • Established the Dare to Dream Foundation in 2007
  • Barrick Young Achiever Award, 2009
  • Participated in the Fortune/US State Department Global Women's Mentoring Partnership, 2009
  • Hobbies: Travelling, meeting people, watching movies and reading
Since I was in university, I had this passion of magazines and I used to collect a lot of lifestyle magazines in South Africa. Back in Tanzania, I saw a huge gap - we didn't have a lifestyle magazineWe didn't actually have a magazine that showcased the talents, the good things and gave hope to people"The only magazine available at the time "was donor-funded and they'd talk about HIV/Aids and show people who are sick and stuff, but it looked like in Tanzania there's no creativity at all-Emelda Mwamanga
The first few editions were put together by volunteers as she could not afford to pay them salaries. But reassurance came from her father."My father is a businessman, he has his own company so he was behind, supporting and advising me even in the beginning when it was very, very difficult," the entrepreneur remembers.The magazine was originally aimed at young people but it quickly became a hit with a more mature audience as well.
The appeal, Mrs Mwamanga believes, is down to the broad range of topics it covers, from fashion and health to finance and business.
"We talk about different businesses and we profile role models. They are purely Tanzanians who have done something good," she explained.
Her company, Relim Entertainment Ltd, now employs 10 people full-time and has an annual turnover of around $250,000.
"I want Bang! magazine to be the African magazine. By saying that, I mean I want one day to see my magazine in Rwanda, Burundi, in South Africa, I go to Congo and see it, I want to go to West Africa and see Bang! magazine there," she told the BBC.
DARE TO DREAMShe also wants to see more women in business and, in order to help that happen, she established the non-profit Dare to Dream Foundation in 2007.Its mission is "to inspire, empower, motivate and give new ideas to women who want to grow their businesses, pursue greater entrepreneurial ventures and break the glass ceiling in business and at work places".The foundation, which targets women between 18 and 45 years old, organises conferences and training sessions that focus on the development of entrepreneurial skills and the exchange of information on human rights and gender equality issues
SOURCE: BBC


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