Chichia London SS 2013


My beautiful counterpart Kate Bomz of Made from Cloth introduced me to Chichia London last week. It was love at first sight. The label was founded by London-based, Tanzanian-born designer Christine Mhando who so happens to be the niece of one of my favorite people, Mr. Martin Mhando, former director of the Zanzibar International Film Fesitval. Small world, yes. Chichia’s smart use of eye-catching colorful prints in natural fabrics intermixed with beautiful embellishments and intricate detailing make every piece uniquely innovative and a timeless addition to your wardobe. Hey Christine, I’ll take one of everything. Thanks! Look out for an interview with the lovely designer in the near future.

Love African Wax? Follow Chichia on Tumblr.
For Spring Summer 2013, London based label Chichia explores this concept in their latest collection inspired by the notion of getting to know a person through time. Details such as multi layered collars, tiered dress bodices and skirts are featured throughout the collection in Chichia signature playful contemporary and easy to wear silhouettes with a refreshingly vibrant colour palette. Quirky details such as printed peek-a-boo pocket bags, inside binding and displaced lapels are featured as a quiet salute to deconstruction and stained-glass window inspired patchwork khanga prints are inter-mixed with bead work, sequins and strategically placed swahili khanga sayings. mis-matched Slithers of underskirts are also on show placed with contrasting textures; matt and shiny, print, solid, and everything inbetween.