You're Not a Sketch Campaign


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While the models have been airbrushed to mimic the unrealistic illustrations, the ad pleads to young women: 'You are not a sketch.'

Powerful message: The ads, which run with the tag line 'Say no to anorexia,' show a fashion illustration with typically exaggerated proportions next to a model wearing the same outfit - and the same measurements

Say no to anorexia: Star Models, a modeling agency based in Brazil, has released a graphic new anti-anorexia ad campaign, using Photoshop to turn models into life-size fashion illustrations

Star Models, a modeling agency based in Brazil, has released a graphic new anti-anorexia ad campaign, using Photoshop to turn models into life-size fashion illustrations.The ads, which run with the tag line 'Say no to anorexia,' show a fashion illustration with typically exaggerated proportions next to a model wearing the same outfit - and the same measurements.While the models have been airbrushed to mimic the unrealistic illustrations, the ad pleads to young women: 'You are not a sketch.'-DM