The search for the winner of 6th Emerging Designer competition has begun!

Designers across Eastern Africa Urged to participate
Evolution, this year’s Theme


In its sixth year, Swahili Fashion Week is yet again searching for new talents from East Africa . Creative designers in the fashion industry shall have an opportunity of their dreams to become the next fashion design icon. This is an annual competition being held under the umbrella of East Africa ’s premiere and largest fashion platform.
“Like in the past years Swahili Fashion Week is yet again giving a platform for emerging designers to express their creativity through its annual competition unearthing new talent in the industry” said the Fashion Coordinator Mr. Honest Arroyal.
“It was a very good experience to take part last year, thanks to Swahili fashion week for changing my life” John Kapalata, Swahili Fashion Week Emerging Designers Competition Finalist 2012
Being the 6th year of Swahili Fashion Week, this year the organizers have comes up with a theme called “Evolution”. Based on the theme, it is required of the emerging talents participating to create ensembles that have evolved, not necessarily neo but that which could be retro with an interesting unique twist to it.
This time we need creativity to take the larger place, we need evolution and when I say evolution I mean showing changes and development from what we see everyday, we want unique outfits that will portray difference from the ones we see each year in year out” says Washington Benbella, Swahili Fashion week Manager.

The competition has no age limit, and is open to anyone who believes he or she has the creative talent of being a fashion designer. “Swahili Fashion week is the perfect platform for a designer to showcases his creation, and the Emerging Designers Competition, is a stage to jump start off ones career.” Concluded Benbella.

The competition is open to everyone from all parts of East Africa and application forms are available on the Swahili Fashion Week website www.swahilifashionweek.com , and Basata Offices. (Ilala Sharif Shamba). Deadline for participation is 21st October 2013
For more information contact: Honest Arroyal,
  Fashion Coordinator
                                                       +255 785 630 007
                                                       designers@swahilifashionweek.com
The past SFW Emerging designer’s competition winners are Edwin Musiba (2008), 2jenge Afrika Matalay (2009) Subira Wahure (2010) Sarah Masenga (2011) Philista Onian’go (2012)
NOTE TO EDITORS
ABOUT SWAHILI FASHION WEEK (SFW)
Swahili Fashion Week is THE platform for fashion and accessory designers from Swahili speaking countries and the African continent to showcase their talent, market their creativity and network with clientele and the international fashion industry.
This is all aimed at emphasizing to the region that fashion is an income generating creative industry, meanwhile promoting a "Made in Africa" concept.
Swahili Fashion Week is a platform founded and created by celebrated Tanzanian couturier, Mustafa Hassanali in year 2008. It currently is the biggest and largest annual fashion event in the whole of East and Central Africa.
2013 marks the Sixth edition of the Annual Swahili Fashion Week & Awards that will be held in Dar es Salaam from 5th - 8th December 2013